Peter J. Jessen

"Goals Per Action" Success Consultant

peterjj@peterjessen-gpa.com · peterjjgpa@icloud.com · 9931 SW 61st Ave., Portland, OR 97219 · Tel: 503.977.3240 · Fax: 503.977.3239

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EXECUTIVE SUMMARY

1. This model is applicable to any major stadium/arena project: professional football, professional baseball, professional basketball, professional hockey, etc., as well as for major universities. Most examples used are from professional football and baseball.

2. This multi-use Combining Sports, Entertainment, Real Estate, Communications, Investment, Public Space MODEL outlines how to raise $800 million to $1Billion in non-debt investment, with LITTLE OR NO public funding (only for infrastructure (site preparation, streets, sewers, hookup, etc.), normal to any large-scale development.

3. The estimated Revenues of this model are projected to be over $200 million/year, to start, through synergies for generating on-going revenues/profits/fan support, utilizing 40 ways to generate revenue in 26 revenue generating categories, including private and public space. This model includes the outline of a strategic plan for securing the funding.

4. Professional sports has become a large part of four major, emerging and enormous growth industries, (1) learning/edutainment, (2) high tech business solutions, (3) spin-offs from space exploration, and (4) tourism, totaling a combined size of $3.245 Trillion.

5. The Stadium Complex would be (1) a destination and a gathering place for fans, visitors, tourists, consumers, and sports/entertainment/real estate/business people, as well as (2) a business, real estate and communications hub. These two together will generate profits in the near term and long term, year around.

6. Sports re-enchant Modernity. Thus, even if it wanted to be "pure," sports cannot, for it is entertainment and escapist fare also. And it provides couch potatoes physical feats to wonder in awe about while also providing a sense of common community for all and one topic all can talk about. This is what generates profits, but is now endangered by rising salaries, not to mention rising ticket and food prices and volatile athletes, which this model also addresses.

7. This is a "Big Picture" Vision. It takes elements of various traditional financing plans and combines them into a new financing configuration for a multiple use sports-entertainment property that relate to all types of stadiums, even if they are in the same city or region.

8. This model provides a 12-part compensation package for players that is structured to make money for both players and owners in an executive relationship between them.

9. This model discusses how to maximize both internal and external communications, including the use of the Internet and a team navigational and informational web portal, as well as outlines a PR program for use in the city/state/region/nation/world, as well as 14 models of conflict resolution for use in getting all of the business/governmental/fan stakeholders in agreement.

10. The model closes with 13 appendices regarding "why" and "how". Appendices A-F, attached, offer more backup and background to the model. Appendices G-M, our tools, are summarized only. A final note: this model will work even if all a team ONLY follows the stadium financing mechanisms, adopts only a few of the 40 ways to generate revenues in 26 categories, and ONLY stays with traditional operations rather than implement any of the other ingredients in this model’s recipe for success (team operations, player compensation, communications, and the Internet use).

 


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